Marketing Green03 Jul 2009 09:01 am
Ecoswag Supplier Focus: BIC Goes Green
Author: Diane Nudelman
Website: http://ecoswag.typepad.com/my-blog/2009/07/ecoswag-supplier-…
One of the most widely-recognized brands in the world, Bic is also one of the largest suppliers to the promotional products industry. Their brand is synonymous with pens and lighters for many, but Bic's promotional product line includes a wide array of items including magnets, drinkware, notebooks and the Atchison line of bags, briefs & duffels.
As the demand for green promotional products has grown, Bic has responded by introducing the Bic Ecolutions line of items made of recycled materials and renewable resources. This collection includes:
- Pens made with recycled plastics
- Sticky Note Pads made with recycled paper
- Magnets made with recycled content
- Mousepads & Notebooks made of recycled paper & fiber
- Bags, Totes & Briefs made with recycled fibers
One of the things I really like about Bic as an Ecoswag Supplier is their transparency about the eco-friendly materials used in their Ecolutions products, and easy-to-understand explanations of the manufacturing processes involved. While…
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