Author: Jesse Malcomb
Website: http://aessolarenergy.com/blog/index.php/c2/adoption-charact…

Everett Rogers popularized the Diffusion of Innovations in 1962, a theory of how and why new ideas and technologies are adopted by a population. The adoption of solar energy can be analyzed through the following intrinsic characteristics that influence a purchase decision:

Relative Advantage
Potential solar energy adopters want to know how electricity generated by a solar system is better than electricity generated by the utility. With correct engineering and design, the electricity produced by a solar energy system is no different than the electricity delivered by the utility grid. Solar energy can be more reliable and secure than utility electricity when integrated with a backup system – enabling a truly uninterruptible source of energy for the building.

Solar also has a financially advantage to increasingly costly traditional utility electricity. Solar energy both reduced the fixed cost of electricity for the building owner and hedges against further electricity price…

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Author: Jesse Malcomb
Website: http://aessolarenergy.com/blog/index.php/c2/best-time-to-pur…

http://www.astraluxsolar.com/images/res_solar_costs_in_co_large.jpg

One of the most frequent questions we get as a solar energy integrator is “Why should I buy now, won’t the price of solar keep coming down?”

For the last 12 months, the price of solar has come down drastically, as much as 30% in some cases. However, the rebates for solar have also dropped by virtually the same amount.

As you can see in the graph (click link above to view), the price of residential solar is leveling out, while the rebates continue to decrease (per the new tiered rebate program from Xcel). Thus, the cost to the customer is now beginning to increase for the first time since the introduction of rebates in Colorado.

The price of solar will continue to slowly decrease, with supply levels still high and with more competition than ever between solar integrators - but it is highly unlikely we will see a drop in price like we saw in 2009. The solar rebates are finite, and will continue to decrease until…

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Author: Jesse Malcomb
Website: http://aessolarenergy.com/blog/index.php/c1/astralux-at-the-…

http://bit.ly/b6xdJ7

For the 3rd straight year, Astralux Solar will have a booth at the largest show in the west. 60,000 people are expected to attend the 48th annual Colorado Garden & Home Show. This is the LARGEST consumer show held in the Colorado Convention Center and boasts the highest attendance.

Come visit us at Booth #530. The show runs from the 13th to the 21st of this month.

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Author: Jesse Malcomb
Website: http://aessolarenergy.com/blog/index.php/c2/poll-what-would-…

http://www.astraluxsolar.com/solar_energy_poll.htm

In our new poll, Astralux Solar asks what would be the most important financial factor in your purchase of a solar energy system for your home or business?

Please click here or the link above to give your answer!

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Author: Jesse Malcomb
Website: http://aessolarenergy.com/blog/index.php/c2/black-hills-ener…

Following in Xcel Energy’s footsteps, Black Hills Energy is reducing the solar rebate for small category systems in Colorado (less than 10kW). The rebate will drop from $3.50 per watt down to $2.70 per watt, a reduction of 23%.

This $0.80 per watt reduction in the Black Hills Energy solar rebate will be effective at Midnight tonight (January 15th).

The Black Hills Energy solar rebate, like Xcel Energy, is a combination of a rebate payment and a renewable energy credit (REC) payment. The REC payment of the small category incentive (currently at $1.50 per watt) will decrease to $0.70 per watt, the rebate payment ($2 per watt) is fixed and thus will remain unchanged.

Xcel Energy has initiated similar reductions to their solar rewards rebates over the past several months. Xcel released a new tiered rebate system to inform solar integrators and customers exactly when and how their solar rebate would change in the future. The California Solar Initiative (CSI) has a similar method…

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Author: Astralux Power Systems
Website: http://aessolarenergy.com/blog/index.php/c1/colorado-s-25-mo…

http://bit.ly/6kr28A

ColoradoBiz Magazine devotes its annual “power-list issue” to recognizing the people who drive growth, the often unsung heroes of business who keep cash coming in the door by connecting clients with the products and services they need to prosper.

Osea Nelson has been named to this list as the premier salesperson in Solar Energy. Read more about Osea’s story…

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Author: Astralux Power Systems
Website: http://aessolarenergy.com/blog/index.php/c1/vote-astralux-s-…

Our own Jesse Malcomb is running for one of the three available Board of Director seats for the Colorado Solar Energy Industries Association (CoSEIA). Read his bio below and remember to vote by January 13th.

Following my passion for alternative energies, I currently serve as the VP of Business Development at Astralux Power Systems. With this position, I have been able to leverage my technical background in Government R&D with several years of renewable energy market research and analysis experience. My focus has been to implement strategies to cost]effectively identify and educate receptive market segments that have otherwise been neglected or ignored by the industry. As a corollary, I have developed a deep qualitative understanding of the local solar market. I have been involved in the Colorado solar industry since the start of the “rebate era” in 2006.

My goals for CoSEIA would involve helping the organization focus on working towards greater consumer awareness or “forward…

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Author: Jesse Malcomb
Website: http://aessolarenergy.com/blog/index.php/c2/2009-a-year-to-r…

http://bit.ly/79JDZ6

2009 was an incredible and adventurous year for solar energy in Colorado, the nation, and the world. Here were the highlights:

1) Despite the recession, the amount of solar photovoltaic (PV) systems sold and installed in Colorado increased by over 90%.

2) Over $50 million in solar energy rebates were distributed statewide.

3) The small category (under 10kW in size) saw the greatest increase, going from 6.02 megawatts (MW) installed in 2008 to 12.5MW in 2009.

4) A European solar module supply gut led to solar system material prices dropping by as much as 50%…

Read More…

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Author: Jesse Malcomb
Website: http://aessolarenergy.com/blog/index.php/c1/astralux-wins-ge…

http://bit.ly/7kYlqR

Gov. Bill Ritter announced the award of 14 New Energy Economic Development (NEED) grants to recipients across Colorado for renewable energy and energy efficiency projects that will help create and retain jobs, strengthen local economies, and save money and energy. The Colorado Governor’s Energy Office created the grants from funds available from the American Recovery and Reinvestment Act (ARRA).

Astralux Power Systems was one of the 14 awarded, out of nearly 200 grant applications. Astralux received $60,000 to design and install a 20kW solar energy system for the Crouse Farm in Alamosa, Colorado.

A certified organic farm, currently producing 600 tons of alfalfa hay annually, the electricity from this system will help offset the nearly 64,000kWh of energy needed to irrigate the farm’s crops. Located in Alamosa, the Crouse Farm will provide Southern Colorado a model for the sustainable and energy efficient farm of the future. Crouse has already begun…

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Author: Jesse Malcomb
Website: http://aessolarenergy.com/blog/index.php/c1/astralux-s-osea-…

Osea Nelson has been named one of the Top 25 Salespeople in Colorado by ColoradoBiz Magazine. Osea has been a Client Services Representative for Astralux since 2008, and is a big reason for Astralux’s success over the past 2 years.

Everyone at Astralux congratulates Osea for this distinction and for all of his accomplishments in the solar energy field.

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