Being skeptical: The big online players step up to green travel, sort of
Author: TerraCurve
Website: http://www.terracurve.com/2009/01/26/being-skeptical-the-big…
Travelocity and Expedia, dominant forces in the online travel space, are reportedly each releasing their own versions of “green travel” booking tools. The question is, how do they measure up to conscious-travelers’ demands?
With “green travel” becoming more and more popular, independent online booking tools like rezhub.com and wholetravel.com are quickly making names for themselves as a mainstay for the eco-conscious globetrotter. Now, the “big boys” are getting into the game as well, with their own versions of green criteria-measurement backed by their robust booking tools and services. Yet, upon visiting their sites to check out what all the hoopla is about, one is left wondering whether or not their hearts are in it at all, or if it is just a measure of financial saturation - trying to spread their reach throughout every profitable vertical in order to keep the little guys at bay.
Expedia.com, arguably the net’s most popular travel search and booking engine, says it creates…
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