Author: admin
Website: http://feedproxy.google.com/~r/easyecoblog/~3/QPVXupZw_Fc/

Wall Street Journal has a good article on green marketing designed to sell appliances and water saving devices.
“Paying $1,299 for a Washer in Order to Save $90 a Year” does not seem like a good proposition…. Kohler Co. says that switching to its latest models of water-conserving showerheads, toilets and faucets saves a family of [...]

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Author: TerraCurve
Website: http://www.terracurve.com/2009/02/17/urban-luxury-hotel-chai…

Affinia Hotels and Common Ground , a leading not-for-profit whose mission is to end homelessness, have launched a multi-faceted partnership in the new year that has kicked off with a number of dynamic endeavors, including a cause-related marketing campaign linked to winter travel, donation of furniture and Affinia associate “street-to-home” volunteer missions.

The partnership between Affinia Hotels, the first corporate partnership of this kind for Affinia, and Common Ground includes several major initiatives ranging from monetary support, Affinia associate volunteer opportunities, job training and donations of hotel furnishings and furniture, to local fundraising, awareness-building campaigns and support of existing Common Ground programs and events. Since the beginning of 2009, support has included:

• “Winter Wonderland” cause-related campaign that includes a $10 donation to Common Ground on behalf of every traveler who books the Affinia package at properties in New York, Chicago…

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Author: Jean-Paul
Website: http://www.thechicecologist.com/2009/02/what-is-greenwashing…

Many of you may have heard the term ‘Greenwashing’, yet, it is becoming more and more common in today’s marketplace. With the explosion of all things green, organic, natural, eco friendly, and environmentally conscious has come deceptive marketing. Greenwashing originally has been defined as ‘to market environmentally friendly behaviors or products with an underlying purpose [...]

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For more information click the following article source link for the full story:
http://www.thechicecologist.com/2009/02/what-is-greenwashing…