Most Small Biz Owners Say Customers Won’t Pay More for Green
Author: dealhippie
Website: http://dealhippie.wordpress.com/2009/04/06/most-small-biz-ow…
By GreenBiz Staff Published April 1, 2009
SAN FRANCISCO, Calif. — A majority of small business owners are taking at least small steps to make their operations more environmentally friendly, but one in three admit the slumping economy is impacting their plans to adopt more green business practices.
The results come from the Small Business Index survey from Wells Fargo and Gallup. A majority of those in the survey — 67 percent — don’t think customers will pay more for environmentally friendly goods and services. This is up considerably since April 2007, when nearly half, or 49 percent, believed consumers would fork over more green for greener products.
Of course, the change in perception is due to today’s economic woes. Still, a spate of recent surveys show some are indeed willing. For example, a Forrester survey suggests up to 18 percent of consumers would pay more for an environmentally friendly product, while recent Carbon Trust research said it’s important to buy from…
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