Swine flu taking its toll on travel revenues
Author: TerraCurve
Website: http://www.terracurve.com/2009/05/10/swine-flu-taking-its-to…
New projections are in the works detailing the cost of the swine plu pandemic on travel and tourism, and the details don’t look pretty.
Concerns about the recent outbreak of swine flu and the worldwide coverage it is receiving have caused the World Travel & Tourism Council (WTTC), the forum for leaders of the travel and tourism industry, to revise its agenda for the 9th Global Travel & Tourism Summit, taking place next week in Florianópolis, the state capital of Santa Catarina, Brazil.
The opening session of the summit will now be dedicated to the subject of a possible impending pandemic, and WTTC will unveil a new economic model it has prepared, in collaboration with Oxford Economics, to forecast the economic impact of such a pandemic on travel and tourism.
“We have to take this situation very seriously,” said Jean-Claude Baumgarten, WTTC president & CEO, “despite the fact that the World Health Organization (WHO) currently maintains that there is no reason to impose travel…
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