Author: TerraCurve
Website: http://www.terracurve.com/2009/05/22/new-cultural-travel-bra…
Tauck, one of the leading tour operators focusing on foreign adventures, has just unveiled a new brand initiative called “Culturious ” - a “new kind of guided travel” that takes intimate groups on adventures that deeply engage them in the cultures they’re visiting.
Tauck is tailoring the Culturious trips for boomer-aged travelers and combine a more active, immersive, “hands-on” approach with smaller groups and an in-depth, regional focus.
“It’s been very exciting to get the word out to agents and consumers about the new Culturious trips,” said Tauck CEO Dan Mahar, “and we’ve been very encouraged by the enthusiastic response we’ve seen.” Interest in the new Culturious trips has also included mainstream consumer media, with the Culturious launch being highlighted in the New York Times and in an Associated Press article that has appeared in over 50 news outlets across the country.
What is Cultural Travel?
Cultural travel is a new brand of travel experience that allows travelers to…
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