Author: Elaine Shannon
Website: http://www.enviroblog.org/2009/06/-its-1960-embattled-tobacc…
It’s 1960. Embattled tobacco industry reps, accused by the Federal Trade Commission and health groups of hawking products that kill people, retreat to a sumptuous hideaway and devise a campaign to salvage cigarettes by, among other things, targeting women.
Soon after the confab at Miami’s luxe hotel Fontainbleau, long, slender cigarettes appear, most prominently Virginia Slims, cultivating feminists with its “You’ve come a long way baby” pitch. The tobacco business comes roaring back, and by 1968, women account for 47 percent of the American market.
Though smoking rates have declined since the 1990s, when anti-smoking sentiment hit a tipping point in the U.S., surveys indicate as many teenage girls as boys smoke, and 18 percent of adult women still smoke.
Flash forward to last week. Embattled food and chemical industry reps, trying to head off a nationwide ban of the toxic plastic chemical bisphenol A (BPA) in cans, bottles and other food containers, huddle in a back room…
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