Author: Elaine Shannon
Website: http://www.enviroblog.org/2009/07/will-watching-evians-rolle…
By Elaine Shannon
In our case, just the opposite: watching those chubby-cheeked acrobats fires our curiosity. How do they do that?
Okay, we know it’s just digital-age magic, but it’s still fun.
The video must have the same effect on other people, judging by the millions of views on You Tube.
In fact, the spot seems to be doing exactly what ads are supposed to do - getting people interested in a brand.
Only problem is, when we search Evian.com, we find out a lot less about the actual water in the Evian bottle than we used to, pre-roller-babies. According to Youtube, the making-of video about the roller babies video has attracted an audience of millions. What if Evian paid as much attention to explaining the making of the bottled water?
As recently as last month, Environmental Working Group’s research staff, which was rating bottled waters for adequate disclosure, found Evian, whose parent company is Coca-Cola, to be considerably more informative than many of its…
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