Author: Jody Phillips and/or associates
Website: http://feedproxy.google.com/~r/greenprintmarketing/~3/-vJ-5x…
Direct mail is a great way to break through the clutter of e-mail overload, internet pop-up ads, and television commercials that are often skipped through TiVo. A great way to add a creative twist to your direct mail messaging is by sending lumpy mailers.
By plumping up your direct mail pieces, they are more likely to get noticed, opened, and remembered. If you receive a pile of mail mixed with bills, credit card offers, and a bulky envelope or package, which will you open first? Lumpy mailers are engaging because everyone loves receiving gifts, and human curiosity will drive the recipient to wonder what’s inside. When it comes to getting someone’s attention, there are few better ways than sending them a curiously shaped package in the mail.
Here are a few ways to ensure your next lumpy mail campaign is a success:
- Send to a quality list. The more targeted your list and familiar the recipients are with your business, the higher response rates because they know who’s sending…
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