Author: Joe Ascanio
Website: http://www.terracurve.com/2009/11/25/this-is-how-to-get-thin…
Timberland’s new political campaign, “Don’t Tell Us It Can’t Be Done,” takes a hard-hitting approach to socio-political change in line with next month’s COP15.
This December, the Copenhagen Climate Change Conference is supposed to ratify a new global climate change treaty – to essentially replace the soon-to-expire Kyoto protocol. Labeled “COP15″, the Copenhagen summit is a tremendous opportunity to take action on climate change.
Yet, the blogosphere has been on fire lately regarding the upcoming event – with only weeks to go and with so much on the line, governments from 192 nations around the world are beginning to send out signals suggesting that no lasting-treaties will be formed.
Through the “Don’t Tell Us It Can’t Be Done” campaign, Timberland hopes to rally the power of individuals and consumers around the world to affect this process positively by challenging government leaders to set standards for emissions.
The popular clothing and apparel brand is essentially…
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